Masterpiece Graphix and Convertible Solutions Introduce Line of Specialty Substrates for Direct Mail and Digital Printing

Fenton, MO (PRWEB) October 12, 2011

Masterpiece Graphix (MGX), a digital material manufacturer and treatment center, has partnered with Convertible Solutions to introduce a lineup of innovative pre-converted digital-ready specialty substrates. This new line of materials includes Masterpiece Graphix MAX Impact Stocks, which allow digital printers to create high-quality double-thick cardstock products up to 36 mils thick on the HP Indigo, Kodak Nexpress, Xerox iGen, as well as other digital press models. This technology can be utilized to create other double-thick commercial print products like hang tags, business cards, and other digital press projects. This relationship also broadens access to other digital pre-converted options for postcards/mailers, membership cards, various envelope configurations, sweepstakes packets, and other digital press projects.

Each sheet of MGX MAX Impact Stock is actually 12, 15, or 18 mils thick, with a specialized no tack adhesive on the back of the sheet and a score down the center. Both sides of your design are printed on the front of the sheet. When folded at the score with a typical bindery folder, the front and back lock together when cut on a guillotine cutter to create an impressive 24, 30, or 36 mil card. After printing, the sheets can be UV coated to add gloss and protection, or add a thin protective lamination layer to make the card thicker and more durable. Masterpiece Graphix MAX Impact Stock face material is HP Indigo-certified, and is currently pending certification with its glue combination. Options are also available for digital roll-fed presses.

Masterpiece Graphix MAX Impact Stocks are designed for printers and direct marketing companies that want to combine variable data or short run printing with the tactile impact of an extremely thick, and therefore more impactful, postcard. The same technology can be utilized to create other double-thick commercial print products like hang tags, business cards, and other commercial press projects.

?Direct mail is an essential part of any effective multichannel marketing campaign,? explains David Williams, Director of Business Development at Convertible Solutions. ?A well designed mail campaign can work on its own or in conjunction with email marketing, personalized URLs, mobile marketing and QR codes to dramatically increase response rates.?

?Postcards are one of the simplest and most effective forms of direct mail,? according to Convertible?s Director, George Fry. ?Thicker postcards stand out and have higher response rates than thinner cards, but producing a personalized postcard on a thick stock has been difficult. The digital presses required for short run or variable data printing did not work well with such heavy stock.?

?This is a perfect marriage of technologies,? explains Doug Watson, CEO of Masterpiece Graphix. ?Combining the visual impact and durability of our specialty substrates with Convertible?s unique design and converting capability will give printers and direct marketers new ways to make projects stand out.?

This agreement also gives MGX customers access to other digital paper-based products powered by Convertible Solutions pre-converting technology. This includes double thick cardstock options, as well as product options for membership cards, various envelope configurations, sweepstakes packets, and other commercial press projects.

About Masterpiece Graphix:

Masterpiece Graphix (MGX) is the premier digital substrate manufacturer, providing solutions for liquid toner, dry toner, and inkjet digital press technologies. As the first and only HP-Certified Indigo Treatment Center established in North America, Masterpiece Graphix has successfully treated hundreds of digital sheet and roll materials for the HP Indigo press. Masterpiece Graphix offers turnkey, ready-to-run digital material solutions for HP Indigo, Xeikon, EFI Jetrion, Kodak Nexpress, Memjet RapidX, and Xerox iGen digital presses, as well as solutions for other digital press technologies. As a digital material manufacturer and treatment center, MGX is a one-stop-shop for all traditional commodity stocks and exotic materials, opening up new revenue opportunities for digital press users.

About Convertible Solutions:

Convertible Solutions is a subsidiary of Inter-State Studio and Publishing Company. In addition to the Double Thick Impact Cards, the company makes a full line of pre-converted stocks for envelopes, mailers and presentation folders. More information is available at http://www.ConvertibleSolutions.com.

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Related It Toner Press Releases

New Books on Drupal, Oracle and Microsoft Dynamics Added to Packt Publishing?s Online Digital Library

(PRWEB) January 25, 2012

PacktLib is Packt Publishing?s online digital library, where every book published by Packt is hosted on demand from the cloud within a week of publication. As Packt is a modern and unique publishing company with a focus on producing cutting-edge books for communities of developers, administrators and newbies alike, readers will be able to learn about the latest updates in the IT industry. With Packt?s books, readers will benefit from learning the theoretical concepts behind the technology before applying it to their work projects.

There are now more than 700 books in the library on a variety of computer technologies and products. With the library growing at a rate of between 20 and 30 books a month, subscribers will be able to continually increase their knowledge to stay competitive in the workplace by developing skills and capabilities with these books. The books in the library cover a wide range of subjects, comprising of both Enterprise products and Open Source applications and much more. Experience shows that readers who use the library also find books outside their area of interest, indicating that PacktLib is a valuable source of information.

The latest title added to PacktLib is Drupal 7 Business Solutions. This book shows readers how to build a Drupal powered website for a business rapidly in order to interact with customers effectively by adding features such as blogs, e-commerce and social application integration. The Oracle Database 11gR2 Performance Tuning Cookbook was also recently added to PacktLib, where readers can learn the right techniques to achieve best performance from the Oracle Database. This book offers solutions starting from application design and development, through the implementation of well-performing applications, to the details of deployment and delivering best-performance databases. Another book just added to the library is the Microsoft Dynamics CRM 2011: Dashboards Cookbook. The content in this book details how to take advantage of all the latest Dynamics CRM dashboard features for visualising the most important data at a glance. Furthermore, readers will also be able to understand how iFrames, chart customisation, advanced WebResources and more can improve dashboards in Dynamics CRM.

Whether readers are at the office, at home or on the move, they will be able to access PacktLib from any mobile device connected to the internet. To help readers find solutions to their problems quickly, the search feature can be used to look for relevant content across all books in their subscription. In additions to this, subscribers to PacktLib can adjust the size of text and/or change the contrast settings to enhance the reading experience. Furthermore, bookmarking pages for future reference, printing pages and downloading any code and attachments can all be done on the PacktLib platform.

For more information, visit http://packtlib.packtpub.com/

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More Oracle In Press Releases

Australian Technology Company Oracle Digital Releases New Corporate SEO Packages

Perth, Australia (PRWEB) January 25, 2012

Perth SEO Company Oracle Digital have just announced the release of their new ecommerce and corporate search engine optimisation (SEO) packages, that are especially designed to cater for broad keywords and exposure that these companies desperately need.

As 2011 was a year many retail and b2b enterprises would rather forget, smart operators are engaging SEO and other online marketing strategies in order to fight back against the ailing economy.

SEO is the practice of a combination of certain techniques, that will allow a website to receive fair and positive ranking results in the search engines such as Google and Bing.

When broken down there are two types of SEO that need to be undertaken, and that is on page SEO while the other is off page SEO.

Oracle Digital?s Head of Business Development, James Corby, states, ?SEO is a fickle beast, and rather then try to manipulate Google, you actually just give it what it wants. If you give it the right content and do so in the right way, then you are going to get rewarded in the organic search results.?

Driving targeted web traffic to a business with an online portal is now big business, and there are many an SEO Company that is offering their products and services. Corby continues, ?When choosing a genuine SEO provider, look for one that offers holistic and ethical strategies, and above all do your homework and speak to their current customer base for genuine recommendations.?

A holistic approach to SEO involves the creation of valuable content, that is then added to your website, and it can also be distributed or syndicated to other file sharing sites around the Internet. Gone are the days of keyword stuffing articles and embedding mass hidden footer links to the bottom of a website.

Up until very recently, off page SEO would have a massive impact on a website?s search results, although now much more other techniques need to come into play, and that involves providing that oh so valuable content that will delight visitors, and get them coming back time and time again to a website.

As many ecommerce and corporate entities are battling to come online and throw their weight around, it is apparent that they need to have their hand held every step of the way. As Corby explains, ?If you need to get your companies tax return down, you don?t risk doing it yourself do you? Of course you find the best possible tax accountant to help you. Well if you engage with SEO or any web marketing for that matter, then you need to find a professional and team up with them.?

Oracle Digital is an Australian SEO and Web Marketing Company, based in Perth and with offices Australia wide. To find out more about their ecommerce and corporate products and services, please contact them on 1300 899 851.

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